In Cheraw: a Place branding campaign
The goal of IN CHERAW is to share all the hidden treasures Cheraw, SC contains. To unearth the truth about what is IN CHERAW and share it with the world. Creating a positive identity and differentiating it. Residents will adopt IN CHERAW for themselves.
This campaign will encourage and amplify genuine civic pride while retaining the history and essence of Cheraw to carry them in the future. Utilized by the community for events and goings on. An outlet for civic pride and identity.
It’s hard to build relationships with people whose personalities you can’t really put your finger on.
The same goes for brands.
So, what kind of personality does IN CHERAW have?
IN CHERAW will build a platform that nurtures those attributes and attracts others who share that value and vision. It is about giving them a voice and a collective identity to grab onto.
IN CHERAW is uniting. This campaign is here to make citizens of Cheraw feel empowered by where they are from and what their town has to offer.
IN CHERAW is inclusive. Not only is the campaign broad enough to incorporate many interests and endeavors but it also draws in those who may have otherwise overlooked Cheraw for an adjacent town that has similar offerings.
IN CHERAW is engaging. This means friendly, exciting, and provocative; it grabs your attention and makes you want to know more.
In use… and a bit of ideation.
See some of my process below.
*Photos are for conceptual purposes only, I do not claim the rights.