The Undefined Conference Guide 2023 is a printed editorial piece created to accompany a conference centered around the revolutionary architects and designers of the 1960s and the early years of D&AD.
Designed for emerging creatives, the guide offers an in-depth look at the methods, impact, and legacy of pivotal figures who shaped modern visual culture.
This conference features a series of lectures, workshops, and roundtable discussions, aimed at bridging the wisdom of the past with the ambition of the future.
The guide serves as both a program and a curated resource, inspiring young designers through history, commentary, and visual storytelling.
*PHOTOS ARE FOR CONCEPTUAL PURPOSES, I DO NOT OWN THE RIGHTS
CREDITS: SOPHIA PRESLEY, JULIA HEWITT, JOCELIN FLORA, ELISE MATTHEWS
ROLES: RESEARCH, CONCEPT DEVELOPMENT, EDITORIAL DESIGN, TYPOGRAPHIC SYSTEMS, MOTION ASSETS, AND IMPLEMENTATION WERE CARRIED OUT COLLABORATIVELY BY THE FULL TEAM.
SWAG
The Design the Undefined conference swag collection captures the event’s experimental and forward-thinking spirit. Featuring bold typography, distorted graphics, and a dynamic black, white, and yellow palette, the merchandise—including notebooks, t-shirts, and lanyards—serves as a lasting reminder of
the conference’s call to rethink boundaries and embrace the unknown.
WEB
The digital presence for the Design the Undefined conference was crafted to be bold, energetic, and accessible. Using striking graphics, dynamic layouts, and a straightforward registration process, the website extends the spirit of the conference into an online space.
Visitors can quickly learn about the event, explore programming highlights, and secure tickets, all while experiencing the experimental, movement-driven identity that defines the conference's visual language.
NEXT PROJECT
© SOPHIA PRESLEY 2025