LE BLEU BRASSERIE
A modern ode to the timeless French brasserie, Le Bleu offers an inviting place to gather, linger, and savor.Set on historic Broad Street in Providence, the brasserie pairs classic French tradition with a coastal lightness that feels both refined and refreshingly relaxed.
At Le Bleu, every detail is intentional. The menu celebrates French culinary staples, crafted with local ingredients and an easygoing elegance: a layered, buttery croissant, a crisp glass of wine, a seafood tower shared under soft evening light. Brunch, dinner, or just a drink at the bar — each visit is designed to feel unhurried, convivial, and memorable.
*PHOTOS ARE FOR CONCEPTUAL PURPOSES, I DO NOT OWN THE RIGHTS
CREDITS: SOPHIA PRESLEY (CREATIVE DIRECTION AND EXECUTION)
ROLES: VISUAL IDENTITY, CREATIVE DIRECION, CONCEPT DEVELOPMENT, PACKAGE DESIGN, MENU DESIGN.
A HERITAGE OF HOSPITALITY
Le Bleu Brasserie draws from the timeless tradition of the French brasserie — lively, welcoming spaces where good food, drinks, and conversation are meant to be savored.
Rooted in classic French culture and reimagined for Broad Street, Le Bleu honors a legacy of relaxed elegance, where every guest is invited to stay awhile.
VISUAL IDENTITY
Le Bleu’s visual identity is rooted in the tradition of classic French brasseries, where craftsmanship and understated elegance set the tone.
The palette, drawn from French luxury and the shifting colors of the northern coastal sky, evokes both refinement and a sense of openness.
Subtle coastal influences and hand-lettered details create a look that feels timeless, welcoming, and quietly sophisticated — just like the brasserie itself.
MARKS AND LOCKUPS
The marks of Le Bleu Brasserie are designed to evoke a sense of heritage, craft, and quiet elegance.Each mark draws from the visual traditions of French brasseries.
Together, the system of marks creates a layered identity: classic yet fresh, polished yet unpretentious — perfectly mirroring the experience of Le Bleu itself.
AMBIANCE
Inspired by the great French brasseries of the past, the space is designed to feel effortless yet considered — a balance of elegance and approachability.
Hand-painted tile floors, natural textures, and soft lighting create a setting that is warm without being rustic, sophisticated without being formal.
Throughout the day, the restaurant carries a quiet energy — ideal for leisurely lunches, afternoon conversations, or a solo coffee at the bar. In the evening, the mood deepens, with a focus on conviviality, elevated cocktails, and relaxed gatherings that stretch late into the night.
At Le Bleu, guests are invited to stay as long as they like, enjoying an environment where hospitality is intuitive, beauty is understated, and time feels expansive.
MENUS
The menus at Le Bleu Brasserie celebrate the traditions of French cuisine with a fresh, coastal sensibility.Brunch offers housemade pastries, savory omelettes, and light, elegant plates, while dinner presents refined seafood dishes, traditional plats, and timeless classics reinterpreted with seasonal ingredients. The cocktail list highlights a curated selection of French apéritifs and signature drinks, crafted to complement the pace and spirit of the brasserie.
Menu design plays an essential role in the guest experience. Clean, elegant typography and a soft, coastal-inspired color palette reflect the refined yet approachable atmosphere of Le Bleu. Each menu is structured with clarity and ease in mind — inviting guests to linger, explore, and savor their time without feeling rushed.
The visual language of the menus mirrors the philosophy of the kitchen: classic, thoughtful, and quietly sophisticated.
UNIFORMS
The uniforms at Le Bleu Brasserie are designed to reflect the brand’s philosophy of understated refinement.
Natural materials, soft neutral tones, and tailored silhouettes create a look that feels polished yet relaxed, aligning with the brasserie's welcoming but elevated atmosphere.
Aprons are crafted from natural linen and feature discreet, circular branding elements, lending texture without overpowering the simplicity of the design. Chef jackets and service attire follow a minimal, structured style with subtle brand embroidery, prioritizing comfort, function, and timeless elegance.
The uniform program serves as an extension of Le Bleu’s identity — quiet, confident, and rooted in a tradition of thoughtful craftsmanship.
WEBSITE
Designed with a clean, intuitive structure, the site guides visitors seamlessly through menus, hours, and essential information, while maintaining the understated elegance of the physical space.
Subtle animations and minimal design elements prioritize clarity and warmth, ensuring that the website feels as thoughtfully composed as every detail within Le Bleu Brasserie.
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© SOPHIA PRESLEY 2025